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14 november 2024, 13:51
The Internet Development Institute, an autonomous non-profit organisation, has summed up the results of the competition for placing social advertising on the Internet in 2024.
The contest winner of social advertising for non-profit organisations has become the Ombudsman for financial services consumers support Service (OFSC), with the victory awarded in the thematic category of “Improving financial, legal and security literacy”. The placement of social advertising by the OFSC has been scheduled for February 2025.
According to the head of the Ombudsman for financial services consumers support Service Olga Kraynova, applications for the contest were accepted in 12 thematic categories. The winner had to meet the requirements and criteria of the competitive selection of social advertising projects for non-profit organisations, score more than 70 points according to the results of expert evaluation and be selected by a specially appointed Commission for the selection of social advertising projects. The winners of the contest for the placement of social advertising for non-profit organisations receive an average of 50 to 60 million impressions on the Internet within one month. “The quality of our work and the submitted application has been highly appreciated by the experts of the contest jury,” Olga Kraynova emphasised.
The Internet Development Institute, in accordance with the order of the Russian Government, is the operator of social advertising on the Internet and provides its free placement on the largest sites of the Runet (the Russian sector of the Internet).
